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ChatGPT, Claude, and Perplexity are now how people shop. We explain why and what it means for sellers.

AI assistants don't shop like humans. Here's what they actually look for when recommending products — and why most Etsy and Shopify stores are invisible to them right now.

Over 900 million people now use AI assistants like ChatGPT every week — and when they want to buy something, a lot of them don't search anymore. They just ask.

Experts project that AI-driven commerce will generate $3 to $5 trillion in global sales by 2030. Right now, most sellers haven't moved yet — and that's the opportunity.

AI assistants don't browse your store the way a human does. To confidently recommend a product, they need clean, structured data they can actually parse — and most listings don't have it.

Most sellers haven't set up an agentic storefront yet. That's the opportunity — and the setup takes about three minutes.